New Balance 740 Lifestyle “Black Cement”

New Balance 740 Lifestyle “Black Cement”

The Story

The New Balance 740 “Black Cement” is a modern revival of a beloved 2000s daily runner, bringing a technical heritage back to the forefront of the lifestyle scene. Originally known for its durability and reliable performance, the 740 returns from the archives with a streamlined silhouette that blends retro-running nostalgia with a high-contrast, industrial aesthetic. Featuring an open-knit mesh upper and sharp, angular overlays, this iteration is designed for a new generation that values the “Y2K runner” look without compromising on the comfort of a high-mileage veteran.

Equipped with the signature ABZORB midsole, the 740 absorbs impact through a sophisticated combination of cushioning and compression resistance, making it an ideal choice for all-day urban exploration. The “Black Cement” colourway utilizes two-tone mesh and reflective accents to create a unique visual identity that feels both stealthy and technical. Whether you are discovering this silhouette for the first time or rediscovering a longtime fan favourite, the New Balance 740 is poised to become a staple in the local rotation, offering a fearless fusion of comfort and 2000s innovation.

Why We Love It

• Technical Heritage: The return of the 740 brings authentic 2000s running tech like the ABZORB midsole back to the streets with a modern, streamlined edge.
• Stealth Aesthetic: The “Black Cement” and “Castlerock” colourway offers a versatile, dark palette that hides wear-and-tear while the reflective accents pop in low light.
• Built for the Grind: With its durable synthetic overlays and speed lacing system, this pair is designed to be worn heavily and look better with every mile.

The Details

• Style Code: U740BD2
• Price: R2,399
• Release Date: November 22, 2025 (Available at Lemkus, New Balance ZA, and Shelflife)
• Colors: Black / Black Cement / Castlerock